Sometimes you want to test out deep links in your iOS simulator. Here's a reference, and here's one way to do it:
xcrun simctl openurl booted walterpicks://nfl/fantasy/my-team
This will work if you're registered with an http address as well:
xcrun simctl openurl booted https://get.walterpicks.com/s5lg\?af_xp\=email\&pid\=Email\&c\=March%20Madness%20Deep%20Link\&deep_link_value\=forYou%2Fbrackets\&af_dp\=walterpicks%3A%2F%2Fhome